When Numbers Tell Different Stories
Two companies can have identical revenue figures but wildly different cash positions. We've been looking at why quarterly comparisons sometimes mislead more than they inform.
Continue readingFinancial Insights Worth Your Time
Real analysis, practical perspectives, and honest conversations about comparative company finance
Recent Thinking
We share what we're learning as we work with businesses across Thailand. Sometimes it's technical, sometimes it's philosophical. Always honest.
The Cost of Comparing Apples to Oranges
Industry benchmarks exist for a reason. But we keep seeing businesses hurt themselves by chasing metrics that don't match their actual operational model or market position.
Continue reading
Finding Patterns in Financial Noise
Market volatility creates data chaos. Our recent work helping companies separate meaningful trends from random fluctuations revealed some interesting patterns worth discussing.
Continue readingHow We Got Here
The story of building financial analysis tools that people actually want to use
2019
Started With a Spreadsheet Problem
Surasak was manually comparing quarterly reports from 30 companies. The process took days and mistakes crept in constantly. There had to be a better approach for businesses needing comparative insights.
2021
First Real Clients
Six manufacturing companies in Chon Buri became our testing ground. They needed benchmarking data but couldn't afford enterprise solutions. We built something simpler that focused on what actually mattered to them.
2023
Expanding Beyond Manufacturing
Retail and service businesses started asking for access. Turns out comparative financial analysis matters across industries when you make it accessible and relevant to real operational decisions.
2025
Building Educational Resources
Our clients kept asking the same smart questions about interpreting data. So we're investing time in creating learning programs that help people make better sense of financial comparisons. First cohort starts autumn 2025.
Who Creates This Content
The people behind the analysis and insights
Declan Thorne
Lead Financial AnalystSpent 12 years in corporate finance before deciding smaller businesses needed better analytical tools. Writes most of our technical breakdowns with a focus on practical application.
Mireille Chansiri
Data Methodology SpecialistBackground in statistical analysis and a talent for explaining complex methodology without the jargon. Handles quality control and teaches our comparative frameworks approach.
What Our Content Approach Delivers
Results from focusing on educational value over promotional noise
2,400+
Monthly Readers
People finding value in straightforward financial analysis
18
Average Minutes Spent
Readers engage deeply with practical content
340+
Email Subscribers
Professionals choosing ongoing insights delivery